1688.com is one of China’s leading online wholesale marketplaces, owned by the Alibaba Group. Unlike Alibaba.com, which primarily targets international buyers, 1688.com focuses on the domestic Chinese market, offering a vast array of products at competitive prices. This platform is particularly popular among dropshippers and small businesses due to its low minimum order quantities and direct access to manufacturers.
Overview of Products on 1688
1688.com offers an astonishing range of products, including:
- Fashion Items: Women’s and men’s clothing, children’s clothing, bags, and jewelry.
- Electronics: Consumer electronics, gadgets, and machinery.
- Home Goods: Furniture, home decor, and household items.
- Food & Beverages: Various food products and beverages.
These diverse categories make 1688 a one-stop-shop for retailers and wholesalers alike.

Advantages of Shopping on 1688
Cost-Effective Pricing
One of the significant advantages of shopping on 1688 is its cost-effective pricing. Since most suppliers are factory owners or wholesalers, buyers can access products at competitive prices. The platform also features tiered pricing, where the more units you purchase, the cheaper the unit price becomes.
Low Minimum Order Quantities
1688 allows buyers to purchase as few as one or two pieces per order, which is beneficial for small businesses or those looking to test product quality before placing large orders.
Reliable Suppliers
Suppliers on 1688 are required to have a Chinese business license, ensuring reliability. Buyers can access detailed information about each supplier, including their company’s date of incorporation, registered capital, and address.
Direct Access to Manufacturers
Buyers can communicate directly with suppliers, discuss customization options, and negotiate prices. This direct relationship helps build trust and ensures businesses get the best prices.
Consistent Supply
Many suppliers on 1688 offer consistent supply, making it easy for online retailers to reorder products. This consistency is a significant advantage over offline wholesale markets.
Transparent Pricing
Prices on 1688 are transparent, allowing buyers to compare prices easily and select the right supplier quickly.
Credit Points System
1688 has a credit points system to protect buyers. Sellers’ accounts can be suspended or closed if they violate rules, such as discrepancies, defects, or delays.
How to Shop on 1688
Shopping on 1688 is relatively straightforward, even for those who don’t speak Chinese. Here’s a step-by-step guide:
- Search for Products: Use the search function to find products. Product listings are translated into English.
- Choose Quantity and Price: Select the style, quantity, and price of the product.
- Add to Stock List or Order: You can add products to your stock list or order them immediately.
Payment and Logistics
Payment on 1688 is fast with Alipay or through a procurement agent. For international buyers, logistics can be managed through third-party shipping services.
Challenges and Solutions
Quality Control
One of the challenges on 1688 is quality control. To address this, buyers often purchase samples before placing large orders.
Language Barrier
For non-Chinese speakers, using translation tools or working with a procurement agent can help overcome language barriers.
Conclusion
1688.com is a powerful platform for businesses looking to source products directly from Chinese manufacturers. Its advantages include competitive pricing, low minimum order quantities, and direct access to suppliers. While there are challenges like quality control and language barriers, these can be managed with careful planning and the right tools.
Frequently Asked Questions:
1.What types of products are available on 1688?
1688 offers a vast array of products, including fashion items, electronics, home goods, and food & beverages.
2.How do I pay on 1688?
Payment on 1688 is typically done through Alipay or with the assistance of a procurement agent.
3.Can I purchase small quantities on 1688?
Yes, many suppliers on 1688 allow buyers to purchase as few as one or two pieces per order.
4.How do I ensure quality control on 1688?
To ensure quality control, buyers often purchase samples before placing large orders.
5.Is 1688 suitable for international buyers?
Yes, 1688 is suitable for international buyers, offering direct access to Chinese suppliers and competitive pricing.



