{"id":19977,"date":"2026-04-23T02:38:07","date_gmt":"2026-04-23T02:38:07","guid":{"rendered":"https:\/\/blog.looperbuy.com\/?p=19977"},"modified":"2026-04-23T02:38:07","modified_gmt":"2026-04-23T02:38:07","slug":"revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service","status":"publish","type":"post","link":"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html","title":{"rendered":"Revolutionizing B2B eCommerce: Lessons from George &#038; Willy and the Strategic Shift to Self-Service"},"content":{"rendered":"\n<p>In the modern digital landscape, the distinction between B2C and B2B user expectations is rapidly disappearing. Professional buyers\u2014like those dealing with <strong>George &amp; Willy<\/strong>\u2014demand the same seamless, self-service shopping experience they enjoy in their personal lives <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a>. Gone are the days when B2B transactions relied solely on manual email chains and strenuous back-and-forth communication <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"376\" src=\"https:\/\/blog.looperbuy.com\/wp-content\/uploads\/2026\/04\/image-387.png\" alt=\"willy and george\" class=\"wp-image-19978\" srcset=\"https:\/\/looperbuy.com\/blog\/wp-content\/uploads\/2026\/04\/image-387.png 847w, https:\/\/looperbuy.com\/blog\/wp-content\/uploads\/2026\/04\/image-387-300x133.png 300w, https:\/\/looperbuy.com\/blog\/wp-content\/uploads\/2026\/04\/image-387-768x341.png 768w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/figure>\n\n\n\n<p>This article explores how leading brands are modernizing their wholesale operations, the hidden costs of manual processing, and how adopting robust B2B platforms creates scalable, global growth. Whether you are a brand owner looking to streamline operations or a wholesale distributor seeking a global sourcing partner like <strong>LooperBuy<\/strong>, understanding this transformation is critical for success in 2026.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#The_Manual_B2B_Bottleneck_Why_Change_Is_No_Longer_Optional\" >The Manual B2B Bottleneck Why Change Is No Longer Optional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#George_Willy_A_Case_Study_in_Digital_Transformation\" >George &amp; Willy A Case Study in Digital Transformation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#The_Strategic_Pivot\" >The Strategic Pivot<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#Scaling_Your_B2B_Strategy_Global_Sourcing_and_Logistics\" >Scaling Your B2B Strategy Global Sourcing and Logistics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#The_Role_of_One-Stop_Sourcing\" >The Role of One-Stop Sourcing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#Advanced_B2B_eCommerce_Best_Practices_for_2026\" >Advanced B2B eCommerce Best Practices for 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#Practical_Steps_to_Implementation\" >Practical Steps to Implementation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#The_Future_of_B2B_Why_%E2%80%9CEasy%E2%80%9D_Always_Wins\" >The Future of B2B Why &#8220;Easy&#8221; Always Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#References\" >References<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/looperbuy.com\/blog\/revolutionizing-b2b-ecommerce-lessons-from-george-willy-and-the-strategic-shift-to-self-service.html\/#Article_Summary\" >Article Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Manual_B2B_Bottleneck_Why_Change_Is_No_Longer_Optional\"><\/span>The Manual B2B Bottleneck: Why Change Is No Longer Optional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For many growing companies, the initial B2B operation begins informally. It often starts with phone calls, spreadsheets, and endless email threads. While this may work for a handful of clients, it quickly becomes a severe barrier to scale.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inefficiency:<\/strong> Manual order entry is prone to human error and consumes valuable team hours that could be better spent on product development or strategic marketing.<\/li>\n\n\n\n<li><strong>Customer Friction:<\/strong> Professional buyers today want instant gratification. Waiting for a quote or a manual invoice confirmation in 2026 is no longer acceptable.<\/li>\n\n\n\n<li><strong>Visibility Issues:<\/strong> Without a centralized platform, tracking inventory, order history, and account-specific pricing becomes a logistical nightmare for both the seller and the buyer.<\/li>\n<\/ul>\n\n\n\n<p>As demonstrated by the case of <strong>George &amp; Willy<\/strong>, a company specializing in unique display solutions and signage, the shift to a dedicated, automated B2B store\u2014leveraging platforms like Shopify Plus\u2014is not just a luxury; it is a competitive necessity <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"George_Willy_A_Case_Study_in_Digital_Transformation\"><\/span>George &amp; Willy: A Case Study in Digital Transformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"384\" src=\"https:\/\/blog.looperbuy.com\/wp-content\/uploads\/2026\/04\/image-389.png\" alt=\"willy and george\" class=\"wp-image-19980\" srcset=\"https:\/\/looperbuy.com\/blog\/wp-content\/uploads\/2026\/04\/image-389.png 852w, https:\/\/looperbuy.com\/blog\/wp-content\/uploads\/2026\/04\/image-389-300x135.png 300w, https:\/\/looperbuy.com\/blog\/wp-content\/uploads\/2026\/04\/image-389-768x346.png 768w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\" \/><\/figure>\n\n\n\n<p><strong>George &amp; Willy<\/strong> faced a common growth challenge: their rapid expansion made manual B2B order processing unsustainable. They needed a solution that allowed them to maintain their &#8220;subtle and refined&#8221; brand identity while drastically improving operational efficiency <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Strategic_Pivot\"><\/span>The Strategic Pivot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instead of settling for manual workflows, they sought a solution that integrated directly with their existing infrastructure. By implementing <strong>SparkLayer<\/strong> on <strong>Shopify<\/strong>, they achieved several key improvements:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Tiered Pricing:<\/strong> Automatically applying wholesale discounts based on customer status, eliminating manual quoting.<\/li>\n\n\n\n<li><strong>Automated Payments:<\/strong> Offering B2B-specific payment methods that reduced friction at the digital checkout.<\/li>\n\n\n\n<li><strong>Frontend Customization:<\/strong> Creating a branded, professional experience that aligned with their design-focused identity <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a>.<\/li>\n<\/ol>\n\n\n\n<p><strong>The Result:<\/strong> Within weeks, the team deployed a fully automated B2B channel that empowered their customers to order independently, drastically reducing the administrative burden on their internal sales team <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scaling_Your_B2B_Strategy_Global_Sourcing_and_Logistics\"><\/span>Scaling Your B2B Strategy: Global Sourcing and Logistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While platform selection is vital, successful B2B scaling in 2026 requires a holistic approach to sourcing and logistics. This is where specialized platforms like <strong>LooperBuy<\/strong> add significant value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_One-Stop_Sourcing\"><\/span>The Role of One-Stop Sourcing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For brands trying to keep up with global demand, sourcing from China is often necessary but logistically complex. The advantage of a <strong>One-Stop B2B Sourcing Platform<\/strong> lies in its ability to simplify this complexity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Global Accessibility:<\/strong> Removing geographical barriers to high-quality, cost-effective goods through established supply chain networks.<\/li>\n\n\n\n<li><strong>Supply Chain Consolidation:<\/strong> Accessing a vast variety of products from a single dashboard simplifies inventory procurement and reduces the time spent managing multiple vendors.<\/li>\n\n\n\n<li><strong>Logistics Efficiency:<\/strong> Lowering overheads through streamlined, global shipping solutions that ensure goods reach their destination faster and more reliably.<\/li>\n<\/ul>\n\n\n\n<p>By combining an automated frontend (like Shopify) with a robust, cost-effective backend (like <strong>LooperBuy<\/strong>), brands can focus on what they do best: designing, marketing, and selling products, rather than managing supply chain volatility.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_B2B_eCommerce_Best_Practices_for_2026\"><\/span>Advanced B2B eCommerce Best Practices for 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To stay ahead, consider these expert-backed strategies for optimizing your wholesale operations:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Strategy<\/th><th class=\"has-text-align-left\" data-align=\"left\">Benefit<\/th><th class=\"has-text-align-left\" data-align=\"left\">Focus Area<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Self-Service Portals<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Reduces administrative overhead <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">Customer Experience<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Global Sourcing Partners<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Lowers COGS and increases variety<\/td><td class=\"has-text-align-left\" data-align=\"left\">Supply Chain<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Unified Data (iPaaS)<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Accurate inventory &amp; financial reporting <a href=\"https:\/\/www.alumio.com\/blog\/the-future-of-wholesale-in-2026\">alumio<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">Operations<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Predictive Analytics<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Proactive inventory management and sales <a href=\"https:\/\/www.bigcommerce.com\/articles\/b2b-ecommerce\/\">bigcommerce<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">Scalability<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_Steps_to_Implementation\"><\/span>Practical Steps to Implementation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Audit Your Current Workflow:<\/strong> Identify the &#8220;manual choke points&#8221;\u2014where do your teams spend the most time on emails and spreadsheets?<\/li>\n\n\n\n<li><strong>Evaluate Your Tech Stack:<\/strong> Does your current store support complex features like tiered pricing, customer-specific accounts, and bulk reordering?<\/li>\n\n\n\n<li><strong>Optimize Sourcing:<\/strong> Partner with platforms that offer both product variety and reliable logistics to maintain healthy margins while scaling internationally.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_B2B_Why_%E2%80%9CEasy%E2%80%9D_Always_Wins\"><\/span>The Future of B2B: Why &#8220;Easy&#8221; Always Wins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The success of <strong>George &amp; Willy<\/strong> proves that B2B commerce can be as intuitive as B2C <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a>. The future belongs to companies that eliminate friction at every stage of the buyer journey. Whether it&#8217;s through self-service portals, integrated B2B apps, or streamlined global sourcing through partners like <strong>LooperBuy<\/strong>, your primary goal should always be to make it as simple as possible for your B2B customers to do business with you.<\/p>\n\n\n\n<p>In 2026, brands that prioritize an intuitive, frictionless digital experience will naturally capture more market share. Are you ready to streamline your wholesale operations and reach a global market? Start by auditing your manual processes today and exploring how integrated platforms can transform your business growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"References\"><\/span>References<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[1] SparkLayer, &#8220;How George &amp; Willy brought self-service to their B2B customers with SparkLayer &amp; Shopify,&#8221; https:\/\/www.sparklayer.io\/blog\/2022\/04\/07\/george-and-willy-shopify-b2b\/<\/li>\n\n\n\n<li>[4] Directive Consulting, &#8220;15 B2B Website Best Practices for 2026 | SEO, UX &amp; Conversion Optimization,&#8221; https:\/\/directiveconsulting.com\/blog\/15-b2b-website-best-practices-for-2026-built-for-buyers-not-just-browsers\/<\/li>\n\n\n\n<li>[5] Clarity Ventures, &#8220;Choosing the Best Wholesale eCommerce Platform: 2026 Guide,&#8221; https:\/\/clarity-ventures.com\/ecommerce\/wholesale-ecommerce<\/li>\n\n\n\n<li>[15] Alumio, &#8220;The future of wholesale in 2026,&#8221; https:\/\/www.alumio.com\/blog\/the-future-of-wholesale-in-2026<\/li>\n\n\n\n<li>[16] BigCommerce, &#8220;B2B Ecommerce in 2026 (Everything You Need to Know),&#8221; https:\/\/www.bigcommerce.com\/articles\/b2b-ecommerce\/<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span>Frequently Asked Questions (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Why is self-service important for B2B brands like George &amp; Willy?<\/strong><br>Self-service allows professional buyers to order 24\/7 without manual intervention, which increases sales efficiency, reduces administrative costs, and meets modern expectations for speed and convenience <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a>.<\/li>\n\n\n\n<li><strong>How does sourcing from China impact B2B margins?<\/strong><br>By utilizing a one-stop sourcing platform, businesses can access diverse products at significantly lower costs, improving profit margins compared to traditional, high-overhead sourcing methods.<\/li>\n\n\n\n<li><strong>Can I combine B2C and B2B on the same website?<\/strong><br>Yes. Modern platforms allow for hybrid experiences where the store adapts its display, pricing, and functionality based on whether the user is a logged-in wholesale partner or a retail customer <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a>.<\/li>\n\n\n\n<li><strong>What is the biggest mistake brands make when scaling B2B?<\/strong><br>The most common mistake is relying on manual processes (like email and spreadsheets) for too long, which creates a &#8220;bottleneck&#8221; that prevents scaling and causes poor customer experience.<\/li>\n\n\n\n<li><strong>How quickly can a B2B platform be deployed?<\/strong><br>Depending on the complexity, modern integrated B2B platforms like SparkLayer can be deployed in as little as a few days to a few weeks, depending on your store&#8217;s existing configuration <a href=\"https:\/\/www.brahmin-solutions.com\/blog\/b2b-ecommerce-portals\">brahmin-solutions<\/a>.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Article_Summary\"><\/span>Article Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This article examines the critical shift from manual B2B processes to automated self-service models, using the case study of <strong>George &amp; Willy<\/strong> to illustrate the immense operational benefits. It provides strategic insights for brands looking to scale by combining robust B2B platforms with efficient global sourcing solutions like <strong>LooperBuy<\/strong>, ultimately emphasizing the necessity of an intuitive, frictionless digital experience for modern wholesale success.<\/p>\n\n\n\n<p><strong>Hot tags:\u00a0<\/strong>B2B eCommerce platform, B2B wholesale strategy, George &amp; Willy, automated B2B ordering, B2B self-service portal, global B2B sourcing, wholesale eCommerce solution, B2B digital transformation, Shopify B2B integration, supply chain optimization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the modern digital landscape, the distinction between B2C and B2B user expectations is rapidly disappearing. Professional buyers\u2014like those dealing with George &amp; Willy\u2014demand the same seamless, self-service shopping experience they enjoy in their personal lives brahmin-solutions. Gone are the days when B2B transactions relied solely on manual email chains and strenuous back-and-forth communication brahmin-solutions. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3784],"tags":[3960],"class_list":["post-19977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","tag-willy-and-george"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/posts\/19977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/comments?post=19977"}],"version-history":[{"count":1,"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/posts\/19977\/revisions"}],"predecessor-version":[{"id":19981,"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/posts\/19977\/revisions\/19981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/media\/19979"}],"wp:attachment":[{"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/media?parent=19977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/categories?post=19977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/looperbuy.com\/blog\/wp-json\/wp\/v2\/tags?post=19977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}